You’ve got a great business. How are you telling people about it?

Start with the people you want to reach

“Businesses that need our services” is a wide net.

Think about the kind of business you can help, the person who would make the decision and the problem they’re trying to solve.

What’s happening in their business that could make your help useful now?

A clearer audience makes it easier to choose where to find people, what to say and which conversations are worth pursuing. It also gives you something specific to work with when you build a prospect list.

Make your message easy to understand

“We’re passionate about delivering bespoke solutions.”

Lovely. But I still don’t know who you help or why I should care.

Compare that with:

“We help busy business owners get clear on who to target, what to say and what to do next.”

Now I can see who it’s for and what the help involves.

Read the first two sentences of your own outreach message from the customer’s point of view. Can they recognise a problem they have? Can they understand what you could help them achieve?

Give them a clear reason to have a conversation, then make the next step easy.

Choose tools that support the plan

Finding contacts, making contact and remembering to follow up can become a jumble of spreadsheets, emails and good intentions.

A simple Trello pipeline can show who you’ve contacted, what you discussed and what happens next. As the sales operation becomes more involved, Pipedrive can offer more structure.

Other tools can support different parts of the process:

• Lusha helps with finding business contacts.
• Instantly supports structured email outreach.
• HeyReach helps organise LinkedIn outreach.
• Buffer helps plan and schedule content.

I’ve put the tools I use and recommend on my useful tools page, with an explanation of what each is useful for.

Choose what fits the work you need to do.

Give outreach a place in the week

Having the tools and a clearer message gives you a starting point. You still need to put the plan into action.

Agree who will build the target list, make contact, follow up and keep the pipeline current. Give those activities time in the week.

Then review what’s happening. Are the right people responding? Which messages are opening conversations? Where does the follow-up stall?

Use what you learn to improve the next round of activity. That regular rhythm helps you keep moving while the rest of the business carries on around you.

Where Adesse comes in

I grew a business to 52 staff. Sales, customers, people and delivery all need attention when you’re building a business. Choosing what to focus on next matters.

That’s the experience I bring to Adesse.

If you want more sales but aren’t clear on who to target, what to say or where to start, we work through it together in a Clarity Session.

It’s a focused working day to understand the business, sharpen the audience and message, and agree the first 90-day priorities.

For ongoing support, growth mentoring gives us a regular point to review progress, work through decisions and keep the agreed actions moving.

If you’d like me alongside you, let’s talk about a Clarity Session.